Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
| ISBN: | 9781138994638 |
| Publication date: | 26th November 2015 |
| Author: | Peter Spillard |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 238 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Organizational theory and behaviour Sales and marketing |
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
Organization and Marketing (RLE Marketing) features in the following genres: Organizational theory and behaviour, Sales and marketing
Organization and Marketing (RLE Marketing) is available in Paperback, Ebook, Hardback
Organization and Marketing (RLE Marketing) was written by Peter Spillard and published by Routledge an imprint of Taylor & Francis Ltd
Organization and Marketing (RLE Marketing) has 238 pages
Yes it is part of Routledge Library Editions: Marketing series
£38.69