This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history.
Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
| ISBN: | 9781138989856 |
| Publication date: | 26th November 2015 |
| Author: | Richard Tedlow |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 252 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Sales and marketing |
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over.
The Rise and Fall of Mass Marketing (RLE Marketing) features in the following genres: Sales and marketing
Paperback, Hardback. £45.89, down from the £50.99 cover price. Not Available.
The Rise and Fall of Mass Marketing (RLE Marketing) was written by Richard Tedlow and published by Routledge an imprint of Taylor & Francis Ltd
The Rise and Fall of Mass Marketing (RLE Marketing) has 252 pages
Yes it is part of Routledge Library Editions: Marketing series
£45.89, reduced from £50.99. Not Available.