Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
| ISBN: | 9781138980488 |
| Publication date: | 26th November 2015 |
| Author: | Nigel Piercy |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 252 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Sales and marketing |
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
Marketing Organisation (RLE Marketing) features in the following genres: Sales and marketing
Marketing Organisation (RLE Marketing) is available in Paperback, Ebook, Hardback
Marketing Organisation (RLE Marketing) was written by Nigel Piercy and published by Routledge an imprint of Taylor & Francis Ltd
Marketing Organisation (RLE Marketing) has 252 pages
Yes it is part of Routledge Library Editions: Marketing series
£45.89