A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
ISBN: | 9781138980310 |
Publication date: | 26th November 2015 |
Author: | Nigel Piercy, Martin Evans |
Publisher: | Routledge an imprint of Taylor & Francis Ltd |
Format: | Paperback |
Pagination: | 242 pages |
Series: | Routledge Library Editions: Marketing |
Genres: |
Sales and marketing |