A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
| ISBN: | 9781138980310 |
| Publication date: | 26th November 2015 |
| Author: | Nigel Piercy, Martin Evans |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 242 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Sales and marketing |
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Managing Marketing Information (RLE Marketing) features in the following genres: Sales and marketing
Managing Marketing Information (RLE Marketing) is available in Paperback, Ebook, Hardback
Managing Marketing Information (RLE Marketing) was written by Nigel Piercy, Martin Evans and published by Routledge an imprint of Taylor & Francis Ltd
Managing Marketing Information (RLE Marketing) has 242 pages
Yes it is part of Routledge Library Editions: Marketing series
£45.89