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Managing Marketing Information (RLE Marketing)

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Managing Marketing Information (RLE Marketing) Synopsis

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

About This Edition

ISBN: 9781138980310
Publication date:
Author: Nigel Piercy, Martin Evans
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Paperback
Pagination: 242 pages
Series: Routledge Library Editions: Marketing
Genres: Sales and marketing