This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
| ISBN: | 9781138972766 |
| Publication date: | 26th November 2015 |
| Author: | David F Midgley |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 296 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Sales and marketing |
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not.
Innovation and New Product Marketing (RLE Marketing) features in the following genres: Sales and marketing
Paperback, Ebook, Hardback. £48.59, down from the £53.99 cover price. Not Available.
Innovation and New Product Marketing (RLE Marketing) was written by David F Midgley and published by Routledge an imprint of Taylor & Francis Ltd
Innovation and New Product Marketing (RLE Marketing) has 296 pages
Yes it is part of Routledge Library Editions: Marketing series
£48.59, reduced from £53.99. Not Available.