This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
| ISBN: | 9781138971387 |
| Publication date: | 26th November 2015 |
| Author: | John OShaughnessy |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 766 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Sales and marketing Business competition |