An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
| ISBN: | 9781138965935 |
| Publication date: | 26th November 2015 |
| Author: | Geoffrey Harvard Business School, USA Jones |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 368 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Sales and marketing Manufacturing industries |