A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
| ISBN: | 9781138793149 |
| Publication date: | 22nd August 2014 |
| Author: | Nigel Piercy, Martin Evans |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 242 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Economics Sales and marketing |
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.
Managing Marketing Information (RLE Marketing) features in the following genres: Economics, Sales and marketing
Paperback, Ebook, Hardback. £154.79, down from the £171.99 cover price. Not Available.
Managing Marketing Information (RLE Marketing) was written by Nigel Piercy, Martin Evans and published by Routledge an imprint of Taylor & Francis Ltd
Managing Marketing Information (RLE Marketing) has 242 pages
Yes it is part of Routledge Library Editions: Marketing series
£154.79, reduced from £171.99. Not Available.