A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
| ISBN: | 9781138793149 |
| Publication date: | 22nd August 2014 |
| Author: | Nigel Piercy, Martin Evans |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 242 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Economics Sales and marketing |