This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
| ISBN: | 9781138792876 |
| Publication date: | 22nd August 2014 |
| Author: | John OShaughnessy |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 766 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Economics Sales and marketing |
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Competitive Marketing (RLE Marketing) features in the following genres: Economics, Sales and marketing
Paperback, Ebook, Hardback. £274.50, down from the £305.00 cover price. Not Available.
Competitive Marketing (RLE Marketing) was written by John OShaughnessy and published by Routledge an imprint of Taylor & Francis Ltd
Competitive Marketing (RLE Marketing) has 766 pages
Yes it is part of Routledge Library Editions: Marketing series
£274.50, reduced from £305.00. Not Available.