The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
| ISBN: | 9781138792531 |
| Publication date: | 22nd August 2014 |
| Author: | G Kindra |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 276 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Sales and marketing Human geography |