This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
| ISBN: | 9781138792401 |
| Publication date: | 22nd August 2014 |
| Author: | Gordon Foxall |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 282 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Economics Sales and marketing |
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Corporate Innovation (RLE Marketing) features in the following genres: Economics, Sales and marketing
Corporate Innovation (RLE Marketing) is available in Paperback, Ebook, Hardback
Corporate Innovation (RLE Marketing) was written by Gordon Foxall and published by Routledge an imprint of Taylor & Francis Ltd
Corporate Innovation (RLE Marketing) has 282 pages
Yes it is part of Routledge Library Editions: Marketing series
£154.79