Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
| ISBN: | 9781138136670 |
| Publication date: | 26th November 2015 |
| Author: | Gillian Dyer |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 248 pages |
| Series: | Studies in Culture and Communication |
| Genres: |
Sales and marketing |
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Advertising as Communication features in the following genres: Sales and marketing
Hardback, Ebook, Paperback. £154.79, down from the £171.99 cover price. Not Available.
Advertising as Communication was written by Gillian Dyer and published by Routledge an imprint of Taylor & Francis Ltd
Advertising as Communication has 248 pages
Yes it is part of Studies in Culture and Communication series
£154.79, reduced from £171.99. Not Available.