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Online Consumer Behavior

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Online Consumer Behavior Synopsis

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

About This Edition

ISBN: 9781138107557
Publication date:
Author: Angeline Close Scheinbaum
Publisher: Routledge an imprint of Taylor & Francis
Format: Paperback
Pagination: 400 pages
Series: Marketing and Consumer Psychology Series
Genres: Occupational and industrial psychology
Media studies
Sales and marketing
Media, entertainment, information and communication industries
History