Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
| ISBN: | 9781138107557 |
| Publication date: | 31st May 2017 |
| Author: | Angeline Close Scheinbaum |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 400 pages |
| Series: | Marketing and Consumer Psychology Series |
| Genres: |
Occupational and industrial psychology Media studies Sales and marketing Media, entertainment, information and communication industries History |