Books By Angeline Close Scheinbaum - Author

Angeline Close Scheinbaum (Ph.D., The University of Georgia) is the Dan Duncan Endowed Professor of Sports Marketing and Associate Professor of Marketing at Clemson University, South Carolina, in the Wilbur O. & Ann Powers College of Business. She is an author of Advertising & Integrated Brand Promotion (2022), editor of The Dark Side of Social Media: A Consumer Psychology Perspective (2018), editor of Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2012), and co-editor of Consumer Behavior Knowledge for Effective Sports and Event Marketing (2011).