The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
| ISBN: | 9781137463319 |
| Publication date: | 20th July 2015 |
| Author: | Matt Hills |
| Publisher: | Palgrave Pivot an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 146 pages |
| Series: | Palgrave Pivot |
| Genres: |
Performing arts Media studies Sales and marketing |
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Doctor Who features in the following genres: Performing arts, Media studies, Sales and marketing
Hardback, Paperback. £40.49, down from the £44.99 cover price. Not Available.
Doctor Who was written by Matt Hills and published by Palgrave Pivot an imprint of Palgrave Macmillan UK
Doctor Who has 146 pages
Yes it is part of Palgrave Pivot series
£40.49, reduced from £44.99. Not Available.