Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.
| ISBN: | 9781137455826 |
| Publication date: | 3rd October 2014 |
| Author: | Ilan Alon |
| Publisher: | Palgrave Pivot an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 99 pages |
| Series: | Palgrave Pivot |
| Genres: |
Business innovation International business Sales and marketing Organizational theory and behaviour International economics Business strategy |
Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.
Social Franchising features in the following genres: Business innovation, International business, Sales and marketing, Organizational theory and behaviour, International economics, Business strategy
Hardback. £40.49, down from the £44.99 cover price. Not Available.
Social Franchising was written by Ilan Alon and published by Palgrave Pivot an imprint of Palgrave Macmillan UK
Social Franchising has 99 pages
Yes it is part of Palgrave Pivot series
£40.49, reduced from £44.99. Not Available.