Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
| ISBN: | 9781137382290 |
| Publication date: | 30th September 2015 |
| Author: | Charlie Pownall |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Paperback |
| Pagination: | 236 pages |
| Series: | Palgrave Pocket Consultants |
| Genres: |
Sales and marketing Media studies: internet, digital media and society Online marketing / Social media marketing Business strategy Business communication and presentation |
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Managing Online Reputation features in the following genres: Sales and marketing, Media studies: internet, digital media and society, Online marketing / Social media marketing, Business strategy, Business communication and presentation
Paperback, Ebook. Not Available.
Managing Online Reputation was written by Charlie Pownall and published by Palgrave Macmillan an imprint of Palgrave Macmillan UK
Managing Online Reputation has 236 pages
Yes it is part of Palgrave Pocket Consultants series