The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.
The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.
The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.
| ISBN: | 9781032220970 |
| Publication date: | 29th January 2024 |
| Author: | Azizul Hassan |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 238 pages |
| Series: | Routledge Advances in Management and Business Studies |
| Genres: |
Hospitality, sports, leisure and tourism industries Sales and marketing Computer applications in industry and technology |
The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events.
Digital Transformation and Innovation in Tourism Events features in the following genres: Hospitality, sports, leisure and tourism industries, Sales and marketing, Computer applications in industry and technology
Paperback, Hardback. £42.29, down from the £46.99 cover price. Not Available.
Digital Transformation and Innovation in Tourism Events was written by Azizul Hassan and published by Routledge an imprint of Taylor & Francis
Digital Transformation and Innovation in Tourism Events has 238 pages
Yes it is part of Routledge Advances in Management and Business Studies series
£42.29, reduced from £46.99. Not Available.