Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
| ISBN: | 9780814756799 |
| Publication date: | 1st May 2002 |
| Author: | Michael Morley |
| Publisher: | New York University Press an imprint of New York University |
| Format: | Paperback |
| Pagination: | 277 pages |
| Genres: |
International business Public relations Sales and marketing |
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation.
How to Manage Your Global Reputation features in the following genres: International business, Public relations, Sales and marketing
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How to Manage Your Global Reputation was written by Michael Morley and published by New York University Press an imprint of New York University
How to Manage Your Global Reputation has 277 pages