This is the 13th volume in the series on "Research in Marketing".
| ISBN: | 9780762302840 |
| Publication date: | 18th December 1997 |
| Author: | Atul Parvatiyar, Jagdish N Sheth |
| Publisher: | JAI Press an imprint of Emerald Group Publishing Limited |
| Format: | Hardback |
| Pagination: | 266 pages |
| Series: | Research in Marketing |
| Genres: |
Social research and statistics Sales and marketing |