What It Takes

What It Takes Synopsis

The founder of aden + anais and Saint Luna reveals how she built a multimillion-dollar business by playing by her own rules.

Raegan Moya-Jones is one of today's most fascinating entrepreneurs. Ten years ago, seeing a huge opening in the baby products market, she started aden + anais, which introduced cotton muslin swaddles to the U.S. On the heels of that success she's now launching another idea, Saint Luna, a boutique liquor company poised to turn the stereotype of moonshine on its head. This book is the story of her entrepreneurial journey: how she stopped holding herself back and learned to go after her dreams.

The John Burroughs quote "Leap, and the net will appear" has been Moya-Jones' guiding principle in business. But she wasn't always that bold. She was a party girl in high school in Australia, then ended up dropping out of college. When she finally got her act together, she went into sales, but quickly realized the corporate world wasn't for her. It was obvious that her (mostly male) bosses didn't like being challenged by an outspoken Aussie chick.

So she decided to start a company, on her own terms. But instead of quitting her sales executive job at the Economist right away, she quietly built her business every night after putting her young daughters to bed. And when aden + anais reached $1 million in revenue in less than two years, she was finally ready to make the leap. Today her little company is a thriving global brand, and Raegan has moved on to make another entrepreneurial leap.

This empowering story will show the hopeful entrepreneur or career changer that she doesn't have to know it all--as long as she's willing to leap. If Raegan can do it, anyone can.