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Benita Matofska is an international public speaker, change-maker and world-leading expert on the Sharing Economy. An award-winning social entrepreneur, she created the charity The People Who Share and Global Sharing Week. Through social innovation, Benita helps organisations adapt to the digital age and features regularly in the media worldwide. Sophie Sheinwald is a photographer who focuses on brand photography and helping entrepreneurs create an authentic visual story. Her background is in fine arts, visual studies and public art. She has exhibited her work in galleries across the UK, held art and photography workshops and community-focused projects in healthcare environments.
This vibrant visual voyage around the world shares the inspiring stories of visionaries who are transforming lives by building a sharing economy, from global milk-sharers, bike-sharers and food-sharers, to empowering football projects in Mumbai. Documenting the endeavours of 200 change-makers whose innovations are changing lives and communities around the world, this informative, photo-rich compendium is as rich in scope and ambition as the projects it covers. Before delving into individual case studies, the book explores the concept of the sharing economy, explaining how it emerged from the global economic crisis of 2008-2009 and the resulting “need to do more with less”. The Sharing Economy is the “system that makes the Sharing possible. It’s how we will change the world”, and that’s exactly what the individuals featured here are doing. The range of projects is staggering and demonstrates how great things can grow from small-scale personal passions, from the Village-Sharer in Mumbai whose social enterprise project improves livelihoods through community tourism, to the US Food Justice Campaigner, whose community farm is founded on the concepts of fairness, sharing and sustainability. The scope of this approach is nothing short of revolutionary, and portrayed with uplifting verve in this innovative collaboration between a global Sharing Economy expert and an award-winning photographer.