Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
| ISBN: | 9780470025918 |
| Publication date: | 26th January 2007 |
| Author: | Laura Writers 4 Management, UK Mazur, Louella Writers 4 Business Miles |
| Publisher: | John Wiley & Sons Inc |
| Format: | Hardback |
| Pagination: | 248 pages |
| Genres: |
Sales and marketing |