This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and development of the multinational motor industry, and then surveys the state of the motor industry, and the role of multinationals in it, in various types of economy, using case studies from the UK, USA, Canada, Australia, Brazil and India.
| ISBN: | 9780415657662 |
| Publication date: | 27th November 2012 |
| Author: | George Maxcy |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 292 pages |
| Series: | Routledge Library Editions. International Business |
| Genres: |
Sales and marketing International business |
This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state.
The Multinational Motor Industry features in the following genres: Sales and marketing, International business
Paperback, Hardback. £33.29, down from the £36.99 cover price. Not Available.
The Multinational Motor Industry was written by George Maxcy and published by Routledge an imprint of Taylor & Francis
The Multinational Motor Industry has 292 pages
Yes it is part of Routledge Library Editions. International Business series
£33.29, reduced from £36.99. Not Available.