To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations' strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation's success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.
| ISBN: | 9780367662790 |
| Publication date: | 30th September 2020 |
| Author: | Rusnah Muhamad, Noor Akma Mohd Salleh |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 168 pages |
| Series: | Routledge Research in Sustainability and Business |
| Genres: |
Sales and marketing management Sales and marketing Regional / International studies Economics |
To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations' strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation's success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.
Strategic Corporate Social Responsibility in Malaysia features in the following genres: Sales and marketing management, Sales and marketing, Regional / International studies, Economics
Strategic Corporate Social Responsibility in Malaysia is available in Paperback
Strategic Corporate Social Responsibility in Malaysia was written by Rusnah Muhamad, Noor Akma Mohd Salleh and published by Routledge an imprint of Taylor & Francis
Strategic Corporate Social Responsibility in Malaysia has 168 pages
Yes it is part of Routledge Research in Sustainability and Business series
£42.29