The Ten Principles Behind Great Customer Experiences

Overall WINNER - CMI Management Book of the Year 2014

WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014

Create a great customer experience whoever you are.

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your business does and whoever you are.

For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn't need to be complicated or cost a fortune.

The Ten Principles Behind Great Customer Experiences features in the following genres: Customer services, Small businesses and self-employment, Business strategy, Business competition, Sales and marketing

The Ten Principles Behind Great Customer Experiences is available in Paperback

The Ten Principles Behind Great Customer Experiences was written by Matt Watkinson and published by FT Publishing an imprint of Pearson Education

The Ten Principles Behind Great Customer Experiences has 240 pages

Yes it is part of Financial Times Series series

£18.89