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Market-Based Management

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Market-Based Management Synopsis

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

About This Edition

ISBN: 9780138133962
Publication date:
Author: Roger J Best
Publisher: Pearson an imprint of Pearson Education
Format: Paperback
Pagination: 544 pages
Genres: Sales and marketing management
Sales and marketing

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