Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.
| ISBN: | 9780123820860 |
| Publication date: | 14th September 2012 |
| Author: | Herbert Sensory Consulting Services, IFT Past President, Visiting Professor, Zhejiang Gongshang University Stone |
| Publisher: | Academic Press Inc an imprint of Elsevier Science Publishing Co Inc |
| Format: | Hardback |
| Pagination: | 446 pages |
| Series: | Food Science and Technology |
| Genres: |
Food and beverage technology |