This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
| ISBN: | 9780080453217 |
| Publication date: | 8th December 2006 |
| Author: | Peter Johnson |
| Publisher: | Elsevier Science an imprint of Emerald Group Publishing Limited |
| Format: | Hardback |
| Pagination: | 226 pages |
| Series: | Technology, Innovation, Entrepreneurship and Competitive |
| Genres: |
Entrepreneurship / Start-ups |
This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
Astute Competition features in the following genres: Entrepreneurship / Start-ups
Astute Competition is available in Hardback
Astute Competition was written by Peter Johnson and published by Elsevier Science an imprint of Emerald Group Publishing Limited
Astute Competition has 226 pages
Yes it is part of Technology, Innovation, Entrepreneurship and Competitive series