"This is an enlightening read for those just starting out as well as owners of all sized businesses looking for a new effective marketing plan."
A polished, clear and helpful guide to Brand Momentum. Author Tony Lewis uses his decades of marketing experience to share a perhaps overlooked aspect of business management that has the potential to improve your company’s growth. Brand Momentum and the Brand Velocity score doesn’t rely on sales or profits, but uses public awareness and perception of your brand as a strong indicator of whether your company is thriving or not.
Starting with the anecdotal account that this metric was stumbled upon by Lewis and his team, hinting at the downfall of Monarch Airlines months before the company went into administration. Lewis takes us through the core beliefs of Brand Momentum, the life cycles and fundamentals of growth, measuring brand health and more with helpful explanations, diagrams and examples using world-famous brands to showcase why they’re important.
He then explains how these metrics can be applied to your company, to establish where you are now as well as tools that can be used to achieve momentum. Brand Momentum has a helpfully clear structure, with sections focusing on specific ideas so that you can refer back and round-ups to help summarise each section.
This is an enlightening read for those just starting out as well as owners of all sized businesses looking for a new effective marketing plan.
Charlotte Walker, A LoveReading Ambassador
The #1 Growth Metric For Every Boardroom Simple. Powerful. Predictive.
| Primary Genre | Indie Author Books |
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The #1 Growth Metric For Every Boardroom Simple. Powerful.
Brand Momentum features in the following genres: Indie Author Books, Indie Books We Love, Business and Management
Paperback. Not Available.
Brand Momentum was written by Tony Lewis and published by Vision-X
