From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover: * Why customer experience is so important in business - and how it applies to you * How to use customer experience tools in your business - step by step guides on how to use CX metrics and how to learn from them Alongside the theory and practical how-to guidance, there will be a range of examples of 'thinking differently' about everyday situations to engage the reader.
Plus, with case studies from International Companies, readers will discover not only what works well but also the hard lessons they have learned. The Customer Experience Book shows you how to understand, measure and improve customer experience in your business, whatever your level.
| ISBN: | 9781292148465 |
| Publication date: | 29th August 2016 |
| Author: | Alan Pennington |
| Publisher: | Pearson Education Limited |
| Format: | Paperback |
| Pagination: | 232 pages |
| Primary Genre | Temporary Thema |
| Recommendations: |
From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover: * Why customer experience is so important in business - and how it applies to you * How to use customer experience tools in your business - step by step guides on how to use CX metrics and how to learn from them Alongside the theory and practical how-to guidance, there will be a range of examples of 'thinking differently' about everyday situations to engage the reader.
The Customer Experience Book How to Design, Measure and Improve Customer Experience in Your Business features in the following genres: eBooks of the Month, Recommendations, Temporary Thema
Paperback. £16.19, down from the £17.99 cover price. In Stock.
The Customer Experience Book How to Design, Measure and Improve Customer Experience in Your Business was written by Alan Pennington and published by Pearson Education Limited
The Customer Experience Book How to Design, Measure and Improve Customer Experience in Your Business has 232 pages
£16.19, reduced from £17.99. In Stock.
