twitter
Search our site
The Sapphire Widow by Dinah Jefferies Read the opening extract of the brand new Dinah Jefferies book before its publication on 05/04/2018

Drunk Tank Pink The Subconscious Forces That Shape How We Think, Feel, and Behave by Adam Alter
  

Drunk Tank Pink The Subconscious Forces That Shape How We Think, Feel, and Behave

The Real World   Popular Science   
Download an extract Share this book

Sue Baker's view...

Adam Alter takes his readers on a tour of the subconscious brain showing how we react to signals and stimuli such as colour without our being aware of what we are doing. Psychologists have found the colour referred to in the title, Drunk Tank Pink saps energy and there is more fascinating information on our unconscious reaction to other colours such as blue and red. We know the being in the countryside can make us feel revitalised but why? Why does a poster featuring a pair of eyes cut crime, why do lapdancers find their tips vary through the month? Why can’t we cope with social isolation and why do we imitate others? This is a challenging look at brain function, easy to understand and full of anecdotal evidence, a clever guide to the secret cues that impinge on us every day.

Like for Like Reading

Sleights of Mind: What the Neuroscience of Magic Reveals about our Brains, Susana Martinez-Conde, Stephen Macknik & Sandra Blakeslee

You Are Not so Smart: Why Your Memory is Mostly Fiction, Why You Have Too Many Friends on Facebook and 46 Other Ways You’re Deluding Yourself, David McRaney

Who is Sue Baker

Synopsis

Drunk Tank Pink The Subconscious Forces That Shape How We Think, Feel, and Behave by Adam Alter

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

Reviews

'Reading Adam Alter's book will change the way you look at our world.'
Dan Ariely, author of Predictably Irrational

'The best science book I've read all year...really provocative.'
Malcolm Gladwell New York Times

'I've read lots of books about how the brain can be tricked and how the things we think we see are not necessarily the things we are looking at. This is one of the best.'
William Leith, Evening Standard

'A fantastic introduction to the wealth of weird and wonderful psychology research that is out there.'

Focus magazine

About the Author

Adam Alter

Adam Alter is marketing professor at New York University. His research focuses on decision making and social psychology, and has been published in leading psychology journals and featured in popular media across the world.

More books by this author
Author 'Like for Like' recommendations

Loading similar books...
Loading other formats...

Book Info

Publication date

2nd October 2014

Author

Adam Alter

More books by Adam Alter
Author 'Like for Like'
    recommendations

Author's Website

adamalterauthor.com/

Author's Facebook Latest

Loading facebook updates...
Loading twitter updates...

Publisher

Oneworld Publications

Format

Paperback
272 pages

Categories

The Real World
Popular Science

Popular psychology

ISBN

9781780745831

You can trust Lovereading to show unbiased reviews by actual, ordinary readers that help likeminded booklovers choose their next great read.

Linda Hill

At Lovereading there are fabulous books available in every genre, with great reviews to help you pick the right book for you.

Teresa O'Halloran

I love Lovereading because of its ability to connect people that love books & unite them in a friendly, stimulating & interesting community.

Megan Olwen William

Ever purchased a book, read a few pages & thought I'm not going to enjoy this? Honest book reviews mean you'll never have that problem again

Jill Peters

Lovereading is a wonderful way to expand my literary horizons, discover inspiring authors & get the chance to read new novels first. #loveit

Zarina de Ruiter

Discover new authors and enjoy old favourites; oodles of literary gems to uncover at Lovereading with candid reviews from real reviewers.

Emily Wright

It has opened my eyes to different authors and genres. Just log on and try, you will be surprised and not want for reading material again.

Jocelyn Garvey

I recommend Lovereading because you get honest reviews on a whole range of genres-there's something for everyone. It's the only site I need.

Sian Spinney

Lovereading4kids

Lovereading4schools