.gif){kind=small}
Sue Baker's view...
Adam Alter takes his readers on a tour of the subconscious brain showing how we react to signals and stimuli such as colour without our being aware of what we are doing. Psychologists have found the colour referred to in the title, Drunk Tank Pink saps energy and there is more fascinating information on our unconscious reaction to other colours such as blue and red. We know the being in the countryside can make us feel revitalised but why? Why does a poster featuring a pair of eyes cut crime, why do lapdancers find their tips vary through the month? Why can’t we cope with social isolation and why do we imitate others? This is a challenging look at brain function, easy to understand and full of anecdotal evidence, a clever guide to the secret cues that impinge on us every day.
Like for Like Reading
Sleights of Mind: What the Neuroscience of Magic Reveals about our Brains, Susana Martinez-Conde, Stephen Macknik & Sandra Blakeslee
Synopsis
Drunk Tank Pink The Subconscious Forces That Shape How We Think, Feel, and Behave by Adam Alter
'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.
Reviews
'Reading Adam Alter's book will change the way you look at our world.'
Dan Ariely, author of Predictably Irrational
'The best science book I've read all year...really provocative.'
Malcolm Gladwell New York Times
'I've read lots of books about how the brain can be tricked and how the things we think we see are not necessarily the things we are looking at. This is one of the best.'
William Leith, Evening Standard
'A fantastic introduction to the wealth of weird and wonderful psychology research that is out there.'
Focus magazine
About the Author
|
|
Loading similar books...
Loading other formats...
Book Info
Publication date
2nd October 2014Author
Adam AlterMore books by Adam Alter
Author 'Like for Like'
recommendations
Author's Website
adamalterauthor.com/Author's Facebook Latest
Loading facebook updates...
Loading twitter updates...
Publisher
Oneworld PublicationsFormat
Paperback272 pages
Categories
Popular psychologyISBN
9781780745831You can trust Lovereading to show unbiased reviews by actual, ordinary readers that help likeminded booklovers choose their next great read.
Linda Hill
At Lovereading there are fabulous books available in every genre, with great reviews to help you pick the right book for you.
Teresa O'Halloran
I love Lovereading because of its ability to connect people that love books & unite them in a friendly, stimulating & interesting community.
Megan Olwen William
Ever purchased a book, read a few pages & thought I'm not going to enjoy this? Honest book reviews mean you'll never have that problem again
Jill Peters
Lovereading is a wonderful way to expand my literary horizons, discover inspiring authors & get the chance to read new novels first. #loveit
Zarina de Ruiter
Discover new authors and enjoy old favourites; oodles of literary gems to uncover at Lovereading with candid reviews from real reviewers.
Emily Wright
It has opened my eyes to different authors and genres. Just log on and try, you will be surprised and not want for reading material again.
Jocelyn Garvey
I recommend Lovereading because you get honest reviews on a whole range of genres-there's something for everyone. It's the only site I need.
Sian Spinney
Share this page
What is this?