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Drunk Tank Pink The Subconscious Forces That Shape How We Think, Feel, and Behave by Adam Alter
  

Drunk Tank Pink The Subconscious Forces That Shape How We Think, Feel, and Behave

The Real World   Popular Science   

RRP £8.99

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Sue Baker's view...

Adam Alter takes his readers on a tour of the subconscious brain showing how we react to signals and stimuli such as colour without our being aware of what we are doing. Psychologists have found the colour referred to in the title, Drunk Tank Pink saps energy and there is more fascinating information on our unconscious reaction to other colours such as blue and red. We know the being in the countryside can make us feel revitalised but why? Why does a poster featuring a pair of eyes cut crime, why do lapdancers find their tips vary through the month? Why can’t we cope with social isolation and why do we imitate others? This is a challenging look at brain function, easy to understand and full of anecdotal evidence, a clever guide to the secret cues that impinge on us every day.

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Synopsis

Drunk Tank Pink The Subconscious Forces That Shape How We Think, Feel, and Behave by Adam Alter

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

Reviews

'Reading Adam Alter's book will change the way you look at our world.'
Dan Ariely, author of Predictably Irrational

'The best science book I've read all year...really provocative.'
Malcolm Gladwell New York Times

'I've read lots of books about how the brain can be tricked and how the things we think we see are not necessarily the things we are looking at. This is one of the best.'
William Leith, Evening Standard

'A fantastic introduction to the wealth of weird and wonderful psychology research that is out there.'

Focus magazine

About the Author

Adam Alter

Adam Alter is marketing professor at New York University. His research focuses on decision making and social psychology, and has been published in leading psychology journals and featured in popular media across the world.

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Book Info

Publication date

2nd October 2014

Author

Adam Alter

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Author's Website

adamalterauthor.com/

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Publisher

Oneworld Publications

Format

Paperback
272 pages

Categories

The Real World
Popular Science

Popular psychology

ISBN

9781780745831

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