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Adam Alter - Author

About the Author

Adam Alter is marketing professor at New York University. His research focuses on decision making and social psychology, and has been published in leading psychology journals and featured in popular media across the world.

Featured books by Adam Alter

Other books by Adam Alter

Kijozanito rozsaszin

Kijozanito rozsaszin

Author: Adam Alter Format: eBook Release Date: 01/03/2018

Miert tudnak jobban olvasni a tizediken lako gyerekek a foldszinten lakoknal?Milyen sznA mezben jtsszunk, ha nyerni akarunk?Hogyan rhetjk el, hogy az emberek fizessenek a becsletkasszba?Milyen profilkppel lesznk npszerA ek a trskeresA oldalakon?A legtbben azt hisszk, hogy msoktl szinte teljesen fggetlenl gondolkodunk s viselkednk. Valjban azonban krnyezetnk elkpesztA mrtkben befolysolja dntseinket s tetteinket. Adam Alter pszicholgus s marketingszakember a legjabb pszicholgiai kutatsok segtsgvel bemutatja, miknt hat rnk a vilg: hogyan mdostjk viselkedsnket a cmkk, a jelkpek, a kulturlis kzeg, vagy ppen az idA jrs.

Unwiderstehlich

Unwiderstehlich

Author: Adam Alter Format: eBook Release Date: 01/03/2018

Etwa die Halfte der westlichen Bevolkerung ist nach mindestens einer Verhaltensweise suchtig. Wie unter Zwang hangen wir an unseren E-Mails, Instagram-Likes und Facebook-Posts; wir schieen uns mit Fernsehserien ins Koma, konnen das Online-Shoppen nicht lassen, arbeiten jedes Jahr noch ein paar Stunden langer; wir starren im Schnitt drei Stunden am Tag auf unsere Smartphones. Ein Grund dafur liegt im suchterzeugenden Design dieser Technologien. Das Zeitalter der Verhaltenssuchte ist noch jung, doch immer deutlicher wird, wie sehr es sich um ein gesellschaftlich relevantes Problem handelt - mit zerstorerischer Wirkung auf unser Wohlergehen und besonders die Gesundheit und das Gluck unserer Kinder. Der Psychologe Adam Alter zeigt, warum sich Verhaltenssuchte so wild wuchernd ausbreiten, wie sie aus der menschlichen Psyche Kapital schlagen und was wir tun mussen, damit wir und unsere Kinder es einfacher haben, ihnen zu widerstehen. Denn die gute Nachricht lautet, dass wir den Verhaltenssuchten nicht unumstolich ausgeliefert sind."e;Adam Alter hat den Heiligen Gral erlangt: ein wichtiges Buch voller Einsicht, das zu lesen ein Vergnugen ist und auf aktuellster Forschung beruht."e; Charles Duhigg

Irresistible Why you are addicted to technology and how to set yourself free

Irresistible Why you are addicted to technology and how to set yourself free

Author: Adam Alter Format: Paperback / softback Release Date: 17/08/2017

Almost half of the developed population has an internet-based addiction. In some ways this is not surprising, as our world is filled with addictive experiences: from social media and messaging, to rolling news and video streaming. Attention spans are decreasing as our time spent glued to our screens are increasing, negatively affecting our ability to relax, sleep, develop relationships and achieve meaningful goals. Psychologist Adam Alter provides insight into why explains the science behind why we can't seem to stop such behaviour and offers practical advice for using technology differently, in order to lead a happier life, and to set yourself free. `This examination of today's tech-zombie epidemic is worth putting your phone down for' Guardian 'Essential reading... Regain control of your time, finances and relationships' Charles Duhigg, author of The Power of Habit

Irresistible

Irresistible

Author: Adam Alter Format: eBook Release Date: 07/03/2017

';One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.'Adam Grant,New York Timesbestselling author ofOriginalsandGive and TakeWelcome to the age of behavioral addictionan age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the goodto improve how we communicate with each other, spend and save our money, and set boundaries between work and playand how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.Adam Alter's previous book, Drunk Tank Pink:And Other Unexpected Forces that Shape How We Think, Feel, and Behaveis available in paperback from Penguin.

Irresistible

Irresistible

Author: Adam Alter Format: eBook Release Date: 02/03/2017

Random House presents the unabridged, downloadable audiobook edition of Irresistible, written and read by Adam Alter.'Truly addictive' Malcolm Gladwell * 'Brilliant' Susan Cain * 'Essential' Charles DuhiggHow many times have you checked your phone today? Why are messaging apps, email and social media so hard to resist? How come we always end up watching another episode?In recent years, media and technology have perfected the lucrative art of gaining and holding our attention. This extraordinary feat has changed the behaviour of billions of people, and especially the young: by current medical standards, we are experiencing an unprecedented, global pandemic of addiction. But what exactly is an addiction? And what, if anything, might we do about it? From cliff-hangers to earworms, from religion to pornography, and from the awesome allure of the 'Kim Kardashian: Hollywood' app to the unexpected benefits of the 'butt-brush effect', Irresistible blends fascinating stories with ingenious science to explain how and why we all got hooked. Revealing the surprising causes and sometimes bizarre nature of addiction, this book will equip you with the tools and understanding you need to navigate our irresistible new world.

Drunk Tank Pink

Drunk Tank Pink

Author: Adam Alter Format: eBook Release Date: 21/03/2013

An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our controlWhy are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings. As profound as they are, these effects are almost impossible to detect both as they're occurring and in hindsight. Drunk Tank Pink is the first detailed exploration of how our environment shapes what we think, how we feel, and the ways we behave.The world is populated with words and images that prompt unexpected, unconscious decisions. We are so deeply attracted to our own initials that we give more willingly to the victims of hurricanes that match our initials: Kims and Kens donate more generously to Hurricane Katrina victims, whereas Rons and Rachels give more openly to Hurricane Rita victims. Meanwhile, an illuminated light bulb inspires creative thinking because it symbolizes insight.Social interactions have similar effects, as professional cyclists pedal faster when people are watching. Teachers who took tea from the break room at Newcastle University contributed 300 percent more to a cash box when a picture of two eyes hung on the wall. We're evolutionarily sensitive to human surveillance, so we behave more virtuously even if we're only watched by a photograph. The physical environment, from locations to colors, also guides our hand in unseen ways. Dimly lit interiors metaphorically imply no one's watching and encourage dishonesty and theft, while blue lights discourage violent activity because they're associated with the police. Olympic taekwondo and judo athletes are more likely to win when they wear red rather than blue, because red makes them behave aggressively and referees see them as more dominant. Drunk Tank Pink is full of revelatory facts, riveting anecdotes, and cutting-edge experiments that collectively explain how the most unexpected factors lead us to think, feel, and behave the way we do.