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Adam Alter Book and Novel

Adam Alter - Author


Adam Alter is marketing professor at New York University. His research focuses on decision making and social psychology, and has been published in leading psychology journals and featured in popular media across the world.

Featured Books, with extracts, by Adam Alter

Drunk Tank Pink The Subconscious Forces That Shape How We Think, Feel, and Behave by Adam Alter
Drunk Tank Pink The Subconscious Forces That Shape How We Think, Feel, and Behave
Adam Alter
Adam Alter takes his readers on a tour of the subconscious brain showing how we react to signals and stimuli such as colour without our being aware of what we are doing. Psychologists have found the colour referred to in...
Format: Paperback - Released: 02/10/2014

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