Books By Ian Yeoman - Author

Ian Yeoman is Associate Professor of Tourism Futures at Te Herenga Waka—Victoria University of Wellington, New Zealand. He is Co-Editor of the Journal of Tourism Futures. Una McMahon-Beattie is Professor of Hospitality Management and Head of Department, Ulster University, Northern Ireland. She is the Deputy Editor of the Journal of Revenue and Pricing Management.  Marianna Sigala is Professor of Marketing, University of Piraeus, Greece. She is Editor-in-Chief of the Journal of Hospitality and Tourism Management.