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The Primrose Bakery was co-founded in the kitchens of Martha Swift and Lisa Thomas in 2004. In the last decade the bakery has gone from strength to strength, with the opening of two shops in Primrose Hill (2006) and Covent Garden (2008) and the publication of three recipe collections, Cupcakes From the Primrose Bakery, The Primrose Bakery Book and Primrose Bakery Celebrations. In October 2014 the bakery will celebrate its 10th anniversary and the publication of a fourth cookery book, Primrose Bakery Christmas.
Martha Swift is now sole owner of the bakery and lives in Primrose Hill, North London, with her two daughters.
Christmas time is all about tradition, from the songs we sing to the food we eat, but, from mince pies to Christmas pudding, the food of Christmas could always benefit from extra help to make it shine just a little bit brighter. The Primrose Bakery has been bringing an extra bit of twinkle to their Christmas baking for over a decade and in this book reveal their unique twists and exciting reinventions of traditional Christmas treats, as well as all-new recipes to breathe fresh life into your festive baking repertoire. The chapters feature over 100 delicious recipes for seasonal cupcakes, impressive wintry celebration cakes and stunning dessert centerpieces, as well as charming biscuits, cinnamon-scented loaves, indulgent bars and brownies and wonderfully personal edible gifts. Step-by-step sequences reveal the secrets behind assembling a perfect layer cake, building a magnificent gingerbread house from scratch and rolling a perfect festive Yule log, and, in true Primrose Bakery-style, the recipes are all easy to follow for wonderful results at home. From warming Eggnog Cupcakes and decorative and delicious Popcorn Baubles to a lavish Christmas Pavlova Wreath or decadent Christmas Pudding Cake with Mulled Wine Icing, this book offers wonderfully festive recipes to make your Christmas baking a triumph.