Audiobooks by Rohit Bhargava

Non Obvious Megatrends: How to See What Others Miss and Predict the Future

"Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade. What if you could predict the trends that will change your business? For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live. — How might the evolution of gender fluid toys change our culture? — What can the popularity of handmade umbrellas and board games teach us about the future of business? — Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity? The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself. You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one. Winner of the following: Eric Hoffer Business Book of the Year Axiom Award Silver Medal (Bus. Theory) INDIE Gold Medal (Bus. Book) IPPY Silver Medal (Best Bus. Book) Non-Fiction Book Award (Gold Medal) Pinnacle Best Business Book Award"

Rohit Bhargava (Author), Scott Brick (Narrator)

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Beyond Diversity: 12 Non-Obvious Ways To Build A More Inclusive World

"'A useful, forcefully written, and wide-ranging study of inequities—and how to fix them.' —Kirkus Reviews What if we could go beyond the conversation about diversity and take real action? In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer. Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all."

Jennifer Brown, Rohit Bhargava (Author), Jennifer Brown, Rohit Bhargava (Narrator)

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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

"We have always decided who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. If you were believable, you could be trusted. Success will come from understanding one basic principle - how to be more TRUSTED. This is the formula of this book - how to become more trusted so that you will be more believable. Critical to doing this is leaving behind some of the common conventional thinking, from how we measure business success to the blind beliefs that drive each of us - and instead being able to focus more on unique and nonconformist techniques in business and life that actually make the biggest difference. It's important to reach the consumer while his or her mind is on that particular topic. The consumer will then place a correlation between your company and the item or service that they need (and that you provide). This last step, the author explains, is crucial in beginning the coveted trusted relationship with your consumers. For example, Ford Model Company began uploading YouTube videos of their models giving how-to advice on make-up, hair, and fashion. While the company will most likely not gain new models or revenue from this tactic, they have successfully reached out to a young generation of girls who will now grow up aspiring to be like the models from Ford Model Company, securing name recognition for the next generation of top models. Travel agencies, resorts, and adventure companies should advertise in airport vans and cabs. Most people plan their vacations as they are leaving from one so they will be thinking of new vacation ideas."

Rohit Bhargava (Author), Christine Marshall (Narrator)

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Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

"What do Disney, Bollywood, and 'the Batkid' teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being 'imperfect' make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious, and that's exactly the point. For the past four years, marketing expert and Georgetown University professor Rohit Bhargava has curated his bestselling list of 'non-obvious' trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world. In this newly updated fifth edition of Non-Obvious, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world."

Rohit Bhargava (Author), Tom Zingarelli (Narrator)

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