El camino de Steve Jobs presenta las experiencias, los logros y los retos del hombre que transformó el mundo de las comunicaciones, y ofrece al lector la oportunidad de aplicar esta gran experiencia en su vida personal y profesional.
Escrito en colaboración con William L. Simon, El camino de Steve Jobs es el libro que millones de lectores esperaban para seguir el ejemplo de este visionario de las comunicaciones.
Liderazgo para las nuevas generaciones.
Jay Elliot, ex vicepresidente de Apple Computer y colega cercano de Steve Jobs, nos descubre el camino que ha marcado la apasionante carrera del cofundador de Apple. Desde su participación en los productos que cambiaron las reglas del juego en las comunicaciones, Apple II y Macintosh, su terrible caída del pedestal y su regreso triunfal a la cima de Apple, hasta su relación con Pixar y el desarrollo del iPod, del iPhone y del iPad.
Complementado con entrevistas exclusivas a las figuras más prominentes de la historia de Apple Computer, este libro brinda una imagen íntima e inédita del Steve Jobs que jamás se verá en los medios ni sobre un escenario. El libro explora los principios empresariales del genio detrás de Apple, sus acciones en el diseño de producto y el desarrollo de marcas, los enfrentamientos en las salas de juntas y su mundo fuera de Silicon Valley. Los lectores conocerán al verdadero Steve Jobs, al niño prodigio que cambió para siempre la forma en que trabajamos, jugamos, consumimos y nos comunicamos. Todo a través de la mirada de alguien que trabajó a su lado durante muchos años.
Lo que ha dicho la crítica:
'En muchos aspectos este es el mejor de los libros escritos sobre Steve Jobs'. -Bernabé Sarabia, El Cultural.
Jay Elliot was hired personally by Steve Jobs just in time to accompany Steve on an historic visit to Xerox's Palo Alto Research Center, the visit that changed the course of computing. As Senior Vice President, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. This book is about how Steve managed and motivated his peopleand what every manager can learn from Jobs about motivating people to do the best work of their livesan experience described by many who worked for him. Steve Jobs used 'Pirates! Not the Navy' as a rallying crya metaphor to 'Think Different'. At Apple in the days of developing the Macintosh, it became the de-facto mantra of the Macintosh groupa four-word mission statement. It expresses the heart of Apple and Steve. Those lessons form the backbone of this book. People are eager for practical examples from Apple and Steve Jobs that show how his principles can be used in the everyday worlds of business and managing people. 'Managing With Steve Jobs' will answer those requests. Overall, this book is a guide to shifting a person's paradigm to become Steve Jobs-like, to assemble and lead innovative teams. For example, one of the most critical requirements is finding the right talent. Steve had a unique way of interviewing that was less an interview than a conversationdescribing where he wanted to go and waiting to see if the other person would jump in to suggest how he or she could make a contribution to that effort. Also, he wasn't much interested in a person's resume as in what he thought they would be able to bring to the team: will this person be so committed to the vision that they will provide their own motivation? Steve wanted people who would have allegiance to the captain and to his/her shipmates, the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction.
