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Browse audiobooks by George Lakoff, listen to samples and when you're ready head over to Audiobooks.com where you can get 3 FREE audiobooks on us
Since it became an international bestseller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides readers on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples’ lives? Whether you answer yes or no, the insights in Don’t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.Show more
The New York Times bestselling author of Don't Think of an Elephant! explains the science behind how we make political decisions.Show more
Freedom is one of the most contested words in our deeply polarized nation. This eye-opening work reveals how this has happened and how it will continue on all fronts, economic, education, healthcare, religion, science, civil justice, and security, unless we reframe the debate with traditional progressive ideas of empathy, integrity, and responsibility.Engaged citizens can regain their power. Our government can function honestly. In this critical time for our country, Lakoff argues that it is possible for progressives to reclaim freedom and communicate effectively about its real meaning.Show more
This New York Times best-seller is the authoritative guide to comprehending what happened in the 2004 elections-and understanding how progressive thinkers can wrest control of America's political dialogue away from the conservatives who have it now. Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly "frames" the issues. Using carefully chosen terminology like "tax relief" and "family values," conservatives have cast themselves in a positive light and convinced many Americans to vote against their true beliefs. Now Lakoff shows how progressives can beat conservatives at their own game. Regardless of your political beliefs, Don't Think of an Elephant! will surely open your eyes to the reality of the modern political landscape.Show more