Audiobooks by Carlye Adler

Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business

"Startupland is the story of Zendesk, founded in the kitchen of a Copenhagen loft, and now a 500-person company with customers in 140 countries and one of the hottest companies in Silicon Valley. Zendesk provides customer service software to major clients. Much like Zendesks mission itselfto remove the friction, the barriers and the mystery in order to make software easier and more approachablethis book removes some of the myths about startups and startup founders. Instead of making things murky and complicated, this book inspires and empowers you to follow your own dream and create your own story. This book makes you want to go out and do somethingnot just because theres an opportunity in the market, or a path to make money, but because you want to build something that you believe in, are determined to design your own destiny, and understand that what you do matters. While there are books by consultants who tell you how to build businesses, or entrepreneurs now running billion dollar businesses, there are few books from people still in the trenches who acutely remember what it was like. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing."

Carlye Adler, Mikkel Svane (Author), Christopher Price (Narrator)

Audiobook

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-an

"In less than a decade, salesforce.com has grown from a simple idea to a company with a billion dollars in revenue and the market leader of a new $52 billion industry that it created. How did salesforce.com grow from a start up in a rented apartment into the worlds fastest growing software company? Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, and his team have created and employed new business, technology, and philanthropic models tailored to this time of extraordinary change. Through compelling, candid, and unlikely first person stories, Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications, and ultimately, change the way the software industry works. With Benioffs unconventional advice and unusual call-out lessons from the Salesforce.com Playbook, any business can go against the grain, rapidly change the game, and learn how to achieve success on demand. This book will help you: Align your organization through Benioffs proprietary management tool, V2MOM, which until now, only a limited number of people had access. Those who do useV2MOMincluding all salesforce.com employees and prominent business leaders who are Benioffs friendshave found significant benefits. Evolve a product or service from adoption to addiction by using Benioffs Feedback Loop, which allows you to give customers what they ask for (not what you think theyll ask for). Legendary company founders Michael Dell and Howard Schultz both turned to Benioff when they reclaimed the CEO reigns of their companies to learn how to use this process, as well as salesforce.coms Ideas technology, because they work. Build Street Teams (an idea Benioff borrowed from hip-hop personality MC Hammer) and develop customer testimony (learned from the Reverend Billy Graham) to turn customers into evangelists for your brand. Scale your company by using Benioffs process of intelligent reaction, not grand design, which allows you to best respond to the changing marketplace and reap the rewards of constant innovation. Establish an international presence quickly by thinking globally from the very beginning, and raise significant start-up money through unconventional means. Integrate philanthropy into your business model with the unique model Benioff invented for salesforce.com and that has since been copied by myriad companies, including Google for its new foundation."

Carlye Adler, Marc Benioff (Author), Ax Norman (Narrator)

Audiobook

Rebooting Work: Transform How You Work in the Age of Entrepreneurship

"To remain competitive as the job market rebounds, both leaders and individuals need to reconcieve the idea of how we work. Although we are living in an entirely new era of computing with entirely new tools and possibilities, we are viewing work the same way we always have. We have one job; we go to work; we put in set hours. This is the same way we worked 100 years ago. Its time to recognize that we can no longer tackle todays issues with antiquated solutions. Maynard Webb, called a clear leader in the future of work by Surj Patel of GigaOm, offers a compelling look at the changing nature of work and shares ideas and lessons learned over an exciting, varied, and unlikely career. Through rich examples in technology, education, medicine and nonprofits, Webb clearly explains these changesand why they matter. Most importantly, Webb reveals how workers can leverage these changes and improve their careers and their lives. In this book, Webb demonstrates how to harness technology in a way that will make our companies more profitable, our country more competitive, and our environment better off. It will allow people to become more productive at work and also spend more time with their families at home. It shows that the next killer app is work. Webb identifies that a paradigm shift is already under way. But this book isnt just a big picture of what is happening. Through a unique framework, Webb identifies 4 different philosophies around work. It organizes those who are self-motivated versus those who are waiting to be discovered and aims to give readers the tools to become more self-actualized, happier and more fulfilled in their careers. With personalzied worksheets and empowering action-oriented advice, this book demonstrates how we can leverage this transformation to create better job opportunities and foster more balanced lives."

Carlye Adler, Maynard Webb (Author), Brad Lawrence (Narrator)

Audiobook

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

"Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to make a difference, to do something that really matters. The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political change, the way the Obama campaign did. To foster economic justice by making micro-loans easily available, the way Kiva has done. To save the life of a friend diagnosed with cancer. In all these cases, there is a single, measurable goal. You may not have money but you have the energy and focus. And you are wondering how to use social media to achieve your goal--allowing you to do so more quickly, effectively, and powerfully. The Dragonfly Effect is what happens when you coordinate four small activities to produce big results. It's named after the only insect that is able to move in any direction--with tremendous speed and force--when its four wings are working in concert. This book will teach you four key skills, explain how to coordinate them, and show you how to harness them to the social media to achieve disproportionate results. Part I presents the story that led to the Power of Social Technology class at Stanford, showing all four wings of The Dragonfly Effect working together. Part II will teach you each of the four skills. Its illustrated with examples and includes practical tips from the social technologists who engineered the Obama campaign, the founders of Kiva and eBays World of Good, story-tellers from Pixar and leaders from Facebook, Twitter and Google. Part III is your Dragonfly Toolkit, which will get you started on using all the most important social media tools without having to read a whole book about each of them. Its got Andys Cheat Sheets, specifically designed for people who are not at all technically proficient. Linked to this book youll find a website where you can find a community of other readers, like you, who will share their experiences, tools, and other resources. It will keep you updated on new ways to use the power of social technology to improve the life of just one individual or cultivate social change. "

Andy Smith, Carlye Adler, Chip Heath, Dan Ariely, Jennifer Aaker (Author), Andy Smith (Narrator)

Audiobook

Dear Founder: Letters of Advice for Anyone Who Leads, Manages, or Wants to Start a Business

"Wise, practical, and profitable letters to entrepreneurs, leaders, managers, and business owners in every field—from a leading executive, investor, and business founder. More than 600,000 new businesses are launched each year. How can a start-up find the funding it needs to survive? When, if at all, should a company go public? How does an entrepreneur build and manage a workplace—and create a lasting legacy? Maynard Webb has helped found, fund, and grow dozens of successful companies, and has driven strategic change at Salesforce, eBay, Everwise, and Visa, among other worldwide corporations. Known for offering savvy insight, encouragement, and a dose of reality in the form of engaging personal letters to a select group of business leaders, Webb now shares his lessons with the rest of America’s aspiring entrepreneurs—at any age and stage in their careers—in Dear Founder. Featuring more than eighty inspiring, informative, and instructive letters, Dear Founder is rich with sound advice on an array of business topics, from turning your idea into a reality to building a culture, to reaching key financial goals. This audiobook is an indispensable guide to navigating the realities, risks, and rewards of being your own boss—and founding the company of your dreams."

Carlye Adler, Maynard Webb (Author), Chris Ciulla (Narrator)

Audiobook