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The Brain Savers: How a Scrappy Startup Transformed Telemedicine and Patient Care
A FULL CAST PERFORMANCE, FEATURING HOLLYWOOD ACTORS, SOUND EFFECTS, AND AN ORIGINAL SCORE! From the authors of the New York Times bestseller, The Barefoot Spirit, and the Audie Award finalist, genre-bending audiobook of the same name, comes a story of vision and invention, failure and setbacks, mistakes and lessons. Business Audio Theatre presents a Sherwood Players Production, The Brain Savers, the true story of how a scrappy startup used technology to put the humanity of patients first and ended up changing medicine forever. Amid the internet boom of the mid-2000s, a band of entrepreneurs stood at the intersection of medicine, technology, and business. They saw a solution to the crucial problems of emergency care, which was too often handicapped by underfunding, overscheduled specialists, archaic practices, and onerous equipment. Through pioneering telemedicine and new inventions like the portable CT scanner, the founders of Specialists on Call (S.O.C.) did more than just make emergency care better, faster, and more humane; they brought health care, which is often described as the slowest industry in America to change, into the 21st Century. This is Dr. Colin McDonald’s story of how S.O.C. came to be. After leaving a cushy teaching position at Harvard, it took years of pursuing a single objective, then changing on a dime, to create S.O.C. In the end, what he created was a system that saved lives—and continues to save lives today. Some of these hard-learned lessons are complex, while others are so timeless they almost sound cliché (“trust your vision and your moral compass, change when you must, just keep going”), but they are far from cliché for the founders of S.O.C. Theirs is a story of people with imagination and drive who wanted to make the world better, who trusted their ideas and each other, and who, despite everything, kept on going!
Bonnie Harvey, Colin T. Mcdonald, Michael Houlihan (Author), A Full Cast, Alamada Karatihy, Full Cast (Narrator)
Audiobook
The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand
From the New York Times bestseller, The Barefoot Spirit, Comes a NEW style of Audiobook: Learn Valuable Lessons While Hollywood Actors Voice the Parts in this Entertaining & True Story of Barefoot Wine. A Sherwood Players Production featuring a FULL ENSEMBLE CAST ?including Hollywood Legends ED ASNER and GIGI PERREAU?, an ORIGINAL CINEMATIC SCORE, SOUND EFFECTS, and BEHIND THE SCENES INTERVIEWS with the REAL Michael Houlihan and Bonnie Harvey (creators of Barefoot Wine) with author Rick Kushman It is amazing that such an iconic brand as Barefoot Wines began as a startup in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry. They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit. This book is a testament to the power of out-of-the-box thinking. It is a guide for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, including: How Worthy Cause Marketing out performed paid advertisingHow boot-strapping was used instead of conventional financingThe surprising advantages of being small and brokeHow creating a fun, yet hardworking company culture encouraged innovative leadershipIf you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you.
Bonnie Harvey, Michael Houlihan, Rick Kushman (Author), Alamada Karatihy, Ed Asner, Gigi Perreau, Matt Weinglass (Narrator)
Audiobook
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