"When the economy turns rough, many companies sideline their green business initiatives. That’s a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to end before going green.
Green initiatives ratchet up your company’s resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital—and give precise focus to your innovation efforts and strategic priorities.
Part manifesto and part how-to guide, this concise and engaging audio book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You’ll discover how to:
• Get lean: Amp up your energy and resource efficiency to survive tough times.
• Get smart: Use environmental data about products and supply chains for competitive advantage.
• Get creative: Rejuvenate your innovation efforts by asking heretical questions such as “How might we operate with no fossil fuels?”
• Get going: Engage and excite employees to solve the company’s, your customers’, and the world’s environmental challenges.
Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy."
"The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it.
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an 'eco-advantage' in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.
Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line."
