Addiction as Consumer Choice
Gordon Foxall
Paperback
Not Available
The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
Contemporary Consumer Culture Theory
John F Sherry
Hardback
John F Sherry and 1 more
Marketing, Rhetoric and Control
Christopher Miles
Ethnic Marketing
Guilherme University of Newcastle and 2 more
Relationship Marketing in the Digital Age
Robert W Palmatier and 1 more
Marketing and Mobile Financial Services
Aijaz A Shaikh
Aijaz A Shaikh and 1 more
Strategic Brand Management in Higher Education
Bang Nguyen
Branding and Positioning in Base of the Pyramid Markets in Africa
Charles Blankson and 1 more
Digital Disruption in Marketing and Communications
Edoardo Magnotta
Strategic Marketing of Higher Education in Africa
Emmanuel Mogaji
Food Advertising and Childhood Obesity
Fariba Esmaeilpour and 1 more
Understanding the Higher Education Market in Africa
Internal Marketing
David Brown
David Michael Brown
Stakeholder Involvement in Social Marketing
Kathy Knox
Kathy Knox and 2 more
Luxury and Fashion Marketing
Satyendra Singh
Decoding Coca-Cola
Robert Crawford and 2 more
Driving Consumer Engagement in Social Media
Anna Bianchi
Corporate Heritage Marketing
Angelo Riviezzo and 2 more
New Consumer Culture in China
Xi Liu
Brand Management in a Co-Creation Perspective
Heidi Hansen
Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
T C Melewar and 2 more
Information Asymmetry in Online Advertising
Jan W Cracow University of Economics and 3 more
Evaluating Social Media Marketing
Katarzyna SanakKosmowska
Charity Marketing
Fran Hyde and 1 more
The Dynamics of Influencer Marketing
José María Alvarez Monzoncillo
Consumer Ethnocentrism, Country of Origin and Marketing
Pawe University of Lodz and 3 more
Pawel Bryla and 1 more
European Consumers in the Digital Era
Magorzata Dept of Intnl Management and 2 more
Malgorzata BartosikPurgat and 1 more
Artificial Intelligence for Marketing Management
Park Thaichon and 1 more
Sustainable Marketing and Customer Value
Arunava Dalal
Subrata Chattopadhyay and 2 more
Corporate Social Responsibility and Marketing Ethics
Honorata Howaniec
Religion and Consumer Behaviour
Gaurav Gupta
Gaurav Gupta and 2 more
Ethnic Hospitality Marketing
Elena Chatzopoulou
Branded Content and Entertainment in Advertising
María RodríguezRabadán Benito
Digital Transformation and Corporate Branding
Maria Teresa University of Salerno and 1 more
Maria Teresa Cuomo and 1 more
Business Digitalization
Pantea Middlesex University London and 1 more
Pantea Foroudi and 1 more
Consuming Atmospheres
Chloe Steadman and 1 more
Country of Origin Effect in International Business
Marzanna Katarzyna WitekHajduk and 1 more
Place Branding and Marketing from a Policy Perspective
Vincent Université Libre de Bruxelles and 4 more
Vincent Mabillard and 2 more
Time and Culture in Consumer Behaviour
Thomas Derek Robinson
Peopling Marketing, Organization, and Technology
Dirk Vom Lehn
Corporate Branding in Logistics and Transportation
Nor Aida Abdul Rahman and 3 more
The Continuum of Consumer Choice
G R Foxall
Visual Methods in Marketing and Consumer Research
Fatema Kawaf and 1 more
Individuals in B2B Marketing
Maria IvanovaGongne and 3 more
Storytelling in Marketing and Brand Communications
S M A Moin
Marketing in Developing Nations
Ayodele C Oniku
Money and Marketing in the Art World
Henrik Hagtvedt
Marketing and Gamification
Sahil Gupta and 3 more
The Future of Charity Marketing
SarahLouise Mitchell and 1 more
Interfaith Marketing
Frank G Cabano and 2 more
Decolonizing Marketing Theory and Practice
Hasan Gilani
Digital Currency and Consumption
Jashim Khan and 1 more
Market-Oriented Disinformation Research
Carlos Diaz Ruiz
Digital Ownership and Consumption
Domen Bajde
Disability and Digital Marketing
Jonatan Södergren and 1 more
Consumer Decision-Making, Analytics and AI
Andrew Smith
Customer Engagement and Digital Business
Jamid Ul Islam
Digital Brand Management
Magdalena GreboszKrawczyk and 1 more
Anthropomorphism and Animism in Advertising
Malgorzata KarpinskaKrakowiak
Consumer Culture in Transition
Xi Liu and 2 more
Marketing Palliative Care
Michele Corengia
The Influence of Western Consumerism on Eastern Culture
Richard Lee and 4 more
Creativity in Marketing Education
Happiness and Well-Being in Customer Experience
Giulia Miniero and 3 more
International Competitiveness and Global Markets
Mateja Bodlaj and 1 more
Consumer Behavior and Digital Services
Alicja Fandrejewska and 2 more
Corporate Activism and Social Change
Mario DArco
Brand-to-Brand Engagement
Denitsa Dineva and 2 more
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