Review of Marketing Research
Naresh K Malhotra
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Review of Marketing Research. Vol. 4
Review of Marketing Research. Volume 5
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Review of Marketing Research. Volume 8 Marketing Legends
Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing
Stephen L Vargo and 1 more
Review of Marketing Research. Volume 11
Dhruv Grewal and 1 more
Brand Meaning Management
Naresh K Malhotra and 2 more
Marketing in and for a Sustainable Society
Qualitative Consumer Research
Naresh K Georgia Institute of Technology and 1 more
Innovation and Strategy
Satish Jayachandran and 1 more
Marketing in a Digital World
Aric Rindfleisch and 1 more
Continuing to Broaden the Marketing Concept
Dawn Iacobucci
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Marketing Accountability for Marketing and Non-Marketing Outcomes
V Kumar and 2 more
Measurement in Marketing
Hans Baumgartner and 1 more
Artificial Intelligence in Marketing
The Vulnerable Consumer
Angela Y Lee
