Case Studies for Industrial and Business Marketing
Arch G Woodside
Hardback
Not Available
Training Exercises for Improving Sensemaking Skills
Designing winning products
Getting Better at Sensemaking
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Evaluating Marketing Actions and Outcomes
Managing Product Innovation
Creating and Managing Superior Customer Value
Arch G Woodside and 2 more
Business-to-Business Brand Management
Mark S Glynn and 1 more
Deep Knowledge of B2B Relationships Within and Across Borders
Arch G Woodside and 1 more
