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AS HEARD ON THE CHRIS EVANS SHOW Which scents can lower stress? What music can make you more productive? And why does coffee taste better from a red cup? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to anywhere near their full potential. Using his extensive knowledge of sensory science, multisensory expert Russell Jones shows you how to make small changes to your day and experience life like you never have before. So, whether you want to feel energised in the morning, get the most from your exercise, be efficient at work, really enjoy your food or have the most restful night's sleep possible, read this book and discover the real power of your senses. Previously published as Sense.
AS HEARD ON THE CHRIS EVANS SHOW A fascinating and revelatory look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives. How can colour prime you for creative thinking? What kind of music helps you run faster? Which scents can help you fall asleep? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to their full potential. For over a decade, multi-sensory marketing expert Russell Jones has been using the science of the senses to design products, brands and retail environments that tantalise our senses in revolutionary ways. In this incredible new book, Jones takes research from the worlds of neuroscience, experimental and behavioural psychology and beyond, and shows you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life. Whether it's helping you feel energised in the morning, get the most from your work-out, be efficient at the office, avoid getting caught in the traps of savvy retailers or creating the perfect sensory background to enjoy your food with. And, finally, he helps you have the most restful evening and night's sleep you possibly can. Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.