Customer relationship management (CRM) has evolved into a crucial strategic approach for businesses seeking to improve customer satisfaction, loyalty, and overall performance. This book endeavours to furnish a comprehensive overview of the strategies, possibilities, and difficulties linked with the implementation of CRM. Its goal is to explore essential facets of Customer Relationship Management, covering methods, opportunities, and challenges.
It also encompasses a diverse range of conceptual and practical perspectives associated with CRM. Comprising fourteen chapters, this collection offers valuable insights for a broad audience. Potential readers include students, academics, researchers, policymakers, practitioners, and undergraduate and postgraduate students in business management or related fields.
| ISBN: | 9798891136625 |
| Publication date: | 19th June 2024 |
| Author: | Mohammad Nabil Almunawar, Muhammad Anshari |
| Publisher: | Nova Science Publishers an imprint of Nova Science Publishers, Inc. |
| Format: | Hardback |
| Pagination: | 374 pages |
| Series: | Business Issues, Competition and Entrepreneurship |
| Genres: |
Customer services |
Customer relationship management (CRM) has evolved into a crucial strategic approach for businesses seeking to improve customer satisfaction, loyalty, and overall performance. This book endeavours to furnish a comprehensive overview of the strategies, possibilities, and difficulties linked with the implementation of CRM.
Customer Relationship Management features in the following genres: Customer services
Hardback. £183.59, down from the £203.99 cover price. Not Available.
Customer Relationship Management was written by Mohammad Nabil Almunawar, Muhammad Anshari and published by Nova Science Publishers an imprint of Nova Science Publishers, Inc.
Customer Relationship Management has 374 pages
Yes it is part of Business Issues, Competition and Entrepreneurship series
£183.59, reduced from £203.99. Not Available.