»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,&« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory&«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool.
This interdisciplinary study examines how »cool&«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.
| ISBN: | 9783837630923 |
| Publication date: | 15th August 2015 |
| Author: | Judith Kohlenberger |
| Publisher: | Transcript an imprint of transcript Verlag |
| Format: | Paperback |
| Pagination: | 350 pages |
| Series: | American Culture Studies |
| Genres: |
Cultural studies Film history, theory or criticism Television Popular culture Media studies Media studies: TV and society Sociology Impact of science and technology on society |
»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,&« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory&«, assures himself and his fellow scientists.
New Formula for Cool features in the following genres: Cultural studies, Film history, theory or criticism, Television, Popular culture, Media studies, Media studies: TV and society, Sociology, Impact of science and technology on society
Paperback. Not Available.
New Formula for Cool was written by Judith Kohlenberger and published by Transcript an imprint of transcript Verlag
New Formula for Cool has 350 pages
Yes it is part of American Culture Studies series