Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
| ISBN: | 9783790815757 |
| Publication date: | 24th February 2005 |
| Author: | Valerie Feldmann |
| Publisher: | Physica an imprint of Physica-Verlag HD |
| Format: | Paperback |
| Pagination: | 270 pages |
| Series: | Information Age Economy |
| Genres: |
Sales and marketing Mathematical theory of computation Sociology Economics Society and Social Sciences |
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries.
Leveraging Mobile Media features in the following genres: Sales and marketing, Mathematical theory of computation, Sociology, Economics, Society and Social Sciences
Paperback. £80.99, down from the £89.99 cover price. Not Available.
Leveraging Mobile Media was written by Valerie Feldmann and published by Physica an imprint of Physica-Verlag HD
Leveraging Mobile Media has 270 pages
Yes it is part of Information Age Economy series
£80.99, reduced from £89.99. Not Available.