Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.
| ISBN: | 9783658116385 |
| Publication date: | 17th November 2015 |
| Author: | Jörg Sesselmann |
| Publisher: | Springer Gabler an imprint of Springer Fachmedien Wiesbaden |
| Format: | Paperback |
| Pagination: | 99 pages |
| Series: | BestMasters |
| Genres: |
Sales and marketing Business strategy Business innovation |
Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands.
Empowering Brands With Customer Integration features in the following genres: Sales and marketing, Business strategy, Business innovation
Paperback. Not Available.
Empowering Brands With Customer Integration was written by Jörg Sesselmann and published by Springer Gabler an imprint of Springer Fachmedien Wiesbaden
Empowering Brands With Customer Integration has 99 pages
Yes it is part of BestMasters series