Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface.
Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
| ISBN: | 9783658075255 |
| Publication date: | 29th October 2014 |
| Author: | Stefan R Thallmaier |
| Publisher: | Springer Gabler an imprint of Springer Fachmedien Wiesbaden |
| Format: | Paperback |
| Pagination: | 218 pages |
| Series: | Markt- Und Unternehmensentwicklung Markets and Organisations |
| Genres: |
Business innovation Market research Sales and marketing |
Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception.
Customer Co-Design features in the following genres: Business innovation, Market research, Sales and marketing
Paperback. Not Available.
Customer Co-Design was written by Stefan R Thallmaier and published by Springer Gabler an imprint of Springer Fachmedien Wiesbaden
Customer Co-Design has 218 pages
Yes it is part of Markt- Und Unternehmensentwicklung Markets and Organisations series